Securing funding for journalism projects can be challenging due to high competition and limited resources. However, with preparation and a strategic approach, journalists can improve their chances of receiving grants. Funders look for well-developed proposals that align with their mission and demonstrate clear journalistic value. Fraymedia Foundation and the Association of Independent Publishers (AIP) recently hosted a webinar around best practices that journalists can use to seek funding. Below are essential best practices to follow when applying for journalism grants:
Do your research
Before applying for any grant, it is crucial to research the funding organisation thoroughly. Each grant has specific eligibility criteria, priorities, and goals. Understanding these aspects will help you determine whether your project aligns with their mission. Many funders focus on specific areas such as investigative journalism, human rights reporting, or environmental issues. If your project does not fit their focus, it is best to look elsewhere rather than waste time on an unsuitable application.
A useful strategy is to review the funder’s website and past grants they have awarded. This information provides valuable insight into the types of projects they support and what they consider strong proposals. By tailoring your application to match their priorities, you increase your chances of being selected.
Pitch a story – not just a topic
Funders are looking for well-defined projects with a clear focus. A common mistake journalists make is proposing a broad topic rather than a specific story. Your application should clearly outline what you plan to investigate, why it matters, and how your approach is unique. Funders want to see compelling storytelling potential. Think like a journalist, what is your lead, and why would readers (and funders) care? Providing a strong angle and showing the impact of your story will make your application stand out. “Your proposal must be relevant, focused and detailed… and show a clear methodology that speaks to your budget.” — Bongiwe Tutu, Africa-China Reporting Project
Be Ambitious—but Realistic
Funders appreciate bold and impactful ideas, but they also want to see a project that can be completed successfully. While it is important to aim high, your proposal must be achievable within the given time frame and budget.
Avoid the common mistake of under-budgeting, which can lead to difficulties in completing your project. Similarly, do not over-promise by setting unrealistic goals that you may struggle to achieve. Carefully think through the logistics of your reporting, including travel, research costs, and time commitments. A well-balanced proposal demonstrates both ambition and practicality, making it more likely to receive funding.
Build a strong, clear proposal
A strong proposal is the key to securing funding. “Be very clear—what is the story, how is it new, and why are you the person to tell it?” — Kate Skinner, Moderator (AIP). Your application should be structured and detailed, covering all the essential elements funders look for.
This includes:
- A focused pitch – Clearly define your story idea and its significance.
- Target audience and publication plan – Indicate where the story will be published or how you intend to share it.
- Methodology – Explain how you will conduct your reporting, including sources, research methods, and travel plans if necessary.
- Realistic budget – Provide a transparent breakdown of how the funds will be used. Include costs for travel, equipment, research, and other necessary expenses.
- Supporting documents – Include your CV, published work samples, and letters of support if required.
Show that you are the right person
Your experience and expertise play a crucial role in whether funders believe you can complete the project. Demonstrate your journalistic track record, access to key sources, and subject matter expertise. If you have previously covered similar topics, include relevant work samples to strengthen your application.
Do not miss the deadline
Even a well-prepared proposal will be rejected if it is submitted late. Many journalists miss funding opportunities simply because they do not meet the deadline. Grant applications often require detailed documents and careful revisions, so it is advisable to start early.
Submitting your application ahead of time also allows you to review your proposal and make improvements. If possible, set personal deadlines to complete different sections of the application, ensuring a smooth submission process.
Build relationships and stay persistent
Networking is an essential part of securing journalism funding. Attending industry conferences, participating in webinars, and engaging with funders can provide valuable connections and insights. Many grants are awarded to journalists who have built strong relationships within the funding community.
Rejection is common in the grant application process, but it should not discourage you. If your proposal is not selected, ask for feedback and use it to refine your application. Many successful journalists have faced multiple rejections before securing funding. By continuously improving your proposals and staying persistent, you enhance your chances of receiving support in the future.
Applying for journalism grants requires careful planning, strong storytelling, and strategic thinking. By researching funders, crafting a compelling proposal, demonstrating expertise, and maintaining persistence, journalists can improve their chances of securing funding for impactful reporting. While the competition is tough, those who refine their approach and build strong connections will ultimately find opportunities to support their work.
