frayintermedia is not just shaping the media landscape in South Africa but also in Africa.

This follows the awarding of the second phase of the The Agriculture, Rural Development and Women (IWMF) project to the company.

A four-year initiative to work with news media organisations in Africa to enhance the coverage of agriculture, rural development and women on the continent, will see frayintermedia travelling to countries such as Mali, Uganda and Zambia to identify and train media trainers while also establishing centres of excellence.

“The main objective of the project is to incorporate women’s roles, stories, needs and solutions in the coverage of agriculture and rural economies whilst developing gender equality in newsrooms,” said Michae Schmidt, frayintermedia Civil Society Outreach Manager.

frayintermedia were responsible for the first phase of the project which was concluded earlier this year.