Shaping the Media Landscape
Participants at the Advanced Social Media Workshop on November 8 were taken through the principles and best practices of content curation using social media. As part of a short practical exercise, they submitted the following curated content using Storify.
This one-day advanced workshop is targeted at all communicators; journalists, public relations practitioners and advocacy managers. It will focus on interactive social media tools used for content creation and curation.
Participants will walk away with the confidence to use tools like Storify to develop coherent narratives using a range of social media sources.
The workshop also includes a practical guide to media ethics, social media best practice and reach tracking.
To garner the full benefit of this workshop, participants are required to have a basic working knowledge of the more common social media platforms such as Twitter and Facebook.
Cost: R 1 368 (vat inclusive).
Space is limited due to the interactive nature of the training. Internet access is provided – please bring your laptop for immediate implementation.
To register, please contact Nhlanhla Kubeka on 011 341 0767 or at info@frayintermedia.com
This three-day course is an introduction to sub-editing and seeks to provide a solid foundation in text editing. The course satisfies the MAPPP-SETA requirements for Unit Standard 110358: Sub-editing non-specialist text
Numerous exercises will test the participants’ understanding of each aspect of the syllabus. After completion of the course the participants should be able to edit copy, write headlines and captions and guard against the main legal dangers facing journalists.
Participants require:
Cost: R2736,00 VAT inclusive
Venue: Suite 252 Dunkeld West Centre, 277 Jan Smuts Avenue, Dunkeld, 2196.
frayintermedia experienced training team consists of seasoned journalists with an understanding of communication skills at various levels. All training is supported by practical assignments for the immediate implementation of the learning.
Social Media Tools for Communicators
April, 19-20
June, 14-15
This two-day workshop on effective interactive social media tools – such as Twitter, Facebook and blogging platforms- is targeted at all communicators: journalists, public relations practitioners and advocacy managers.
This introduction to the social media landscape gives practical guidelines on how to use these new tools to collect and disseminate information – and measure its impact.
It is especially aimed at those just beginning to include social media in their marketing, PR, advocacy and research efforts.
Cost: R1, 900 (excluding VAT). Space is limited due to the interactive nature of the training. Internet Access is provided – please bring your laptop for immediate implementation.
Writing for Business
May, 11-12
Communicating effectively in print is an essential tool for any person in business. Whether it is a business email, memo, letter or report, your written communication will be central to your business success. This back-to-basics course reviews the basic tools for professional communication, with a focus on target audience, writing style, writing structure and presentation. This is not a grammar course but common grammar and writing errors are tackled.
Participants will receive individual feedback on weaknesses and strengths and a checklist to improve their writing skills.
Cost: R1, 900 (excluding VAT). Space is limited due to the interactive nature of the training. Workshop includes practical assignments and assessments.
Writing Columns
May, 13
Whether you are a blogger or a column-writer, this one-day course with post-workshop coaching will refresh your understanding of story structures, presenting an argument and general good writing tips. Participants will receive personal coaching to identify writing strengths and weaknesses.
Cost: R1,200 (excluding VAT). Space is limited due to the interactive nature of the training. Participants are encouraged to bring draft columns and ideas as well as their laptops for writing exercises. Participants enrolling for Writing in Business will receive a 25% discount.
Understanding the Media
May, 24
June, 7
Media Relations is a critical skill for any organisation in the public space. Understanding the media – their needs, differences and impact – is essential for any public relations practitioner.
This one-day course will review the South African media, outline their differences and the changing media landscape.
Cost: R1, 200 (excluding VAT). Workshop includes handouts. Individual media training – with on-camera training – can be arranged.
VENUE: frayintermedia, Suite 252, 2nd Floor, Dunkeld West Centre, Corner Jan Smuts & Bompas, Johannesburg.
REGISTRATION: Got to www.frayintermedia.com or contact Samkele Nkabinde on 011 341 0767, email: snkabinde@frayintermedia.com for more information.
The International Women’s Media Foundation (IWMF) is offering 10 journalists fellowships to produce investigative reports on the HIV/AIDS epidemic in South Africa.
Nearly 6 million South Africans are suffering from HIV – among them 3.2 million women and 280,000 children, UNAIDS estimates.
With funding from M•A•C AIDS Fund, the project will offer 10 experienced South African reporters one-on-one coaching with media trainers and stipends to conduct interviews and in-depth research. The M•A•C AIDS Fund has donated more than $8 million to HIV/AIDS programs in South African in the last decade.
Four training sessions in 2011 will bring together experts in the fields of journalism and HIV/AIDS to coach these journalists.
From 30 to 40 investigative reports will be produced by the fellows, and South African new media, broadcast and print outlets will spotlight their reports.
Under the IWMF’s transformative training model, these trained investigative reporters will work with editors and management to improve news reporting on HIV/AIDS.
Key features of the training model include:
* Continuous training
* Buy-in and a commitment of institutional support from top management
* Empowerment of women journalists
* Training provided by journalists and experts with a focus on health and gender issues.
For more information, please contact Roshani Kothari at rkothari@iwmf.org
Journalists from around Johannesburg attended a three-week modular course on Finance and Business Writing at the frayintermedia training centre in Dunkeld, Johannesburg, in October in a training partnership funded by Old Mutual and supported by the South African National Editors Forum (SANEF).
Reporters and newcomers to the field of financial reporting were trained on to report on Finance and Business Reporting and key Responsible Business Principles.
NEW ERA NEWS LEADERS
Newsroom leaders from around the country attended a week-long New Era News Management workshop at the frayintermedia training centre in Dunkeld, Johannesburg, in October in a training partnership funded by Old Mutual and supported by the South African National Editors Forum (SANEF).
Nineteen news editors, assistant and acting news editors as well as senior reporters attended the workshop which reviewed managing people and managing processes in an era of dynamic newsroom changes. Press Ombudsman Joe Thloloe was one of several guest speakers who presented on various aspect of new era leadership.
Do you know your tweets from your twits, your myspace from your facebook? Can Youtube be an effective marketing tool or is it only a teenager’s space? Are you able to blog effectively? Do you feel comfortable exploring new media initiatives in your business? As a journalist, public relations officer, marketer or communicator, do you feel confident advising on various social media tools?
2-DAY SOCIAL MEDIA TOOLS WORKSHOP (14-15 September 2010)
frayintermedia is offering an introductory workshop on new media tools targeted at all communicators which explores new platforms to get their message across. The workshop includes
● An introduction to interactive social media tools including Facebook, Twitter, YouTube, and MySpace, an understanding of new trends in internet usage.
● Guidelines on: using Facebook effectively including starting a fan page; using Twitter, growing your followers and effective tweeting techniques; understanding how YouTube works, how it can be utilized to grow your profile across all popular social media and integrate information.
● Using media tool effectively including: using Twitter for networking and intelligence gathering (finding sources for journalists); profiling initiatives on Facebook; ethical considerations; and building relationships and starting conversations with your audience.
WRITING FOR BLOGS WORKSHOP (16 September 2010)
This will focus on:
● Understanding how readers interact with blogging, including; guidelines for effective blogging; understanding and growing your audience; and linking your blog to social media networks.
● Writing skills, including: effective blog structures; good writing tips; self-editing skills; and multimedia tools to consider (eg. Videoblogging).
*Space is limited due to the interactive nature of the training.
DATES:
Social Media Tools Workshop: September 14-15
Writing for Blogs Workshop: September 16
VENUE:
frayintermedia training room, Suite 252, 2nd Floor, Dunkeld West Centre, Corner Jan Smuts & Bompas, Johannesburg.
COSTS:
2-day Social Media Tools: R1, 900 excluding VAT
1-day writing for Blogs: R950 excluding VAT
3 days, both courses: R2, 400 excluding VAT
REGISTRATION: To register please contact Samkele Nkabinde on 011 341 0767 or email her snkabinde@frayintermedia.com
Registration form:
After the success of previous workshops, frayintermedia presents a three-day course on interactive social media tools that provides an overview of the existing tools as well as the skills to use them effectively. The course is divided into a two-day Social Media Tools Workshop and a one-day writing for Blogs Workshop. Participants can register for either, or both, courses.
1) 2-DAY SOCIAL MEDIA TOOLS WORKSHOP (17-19 August)
Do you know your tweets from your twits, your myspace from your facebook? Can Youtube be an effective marketing tool or is it only a teenager’s space? Are you able to blog effectively? Do you feel comfortable exploring new media initiatives in your business? As a journalist, public relations practitioner, marketer or communicator, do you feel confident advising on various social media tools?
frayintermedia is offering an introductory workshop on new media tools targeted at all communicators which explores new platforms to get their message across. The workshop includes
● An introduction to interactive social media tools including Facebook, Twitter, YouTube, MySpace and Googlewave, and an understanding of new trends in internet usage.
● Guidelines on: using Facebook effectively including starting a fan page; using Twitter, growing your followers and effective tweeting techniques; understanding how YouTube works, how it can be utilized to grow your profile across all popular social media and integrate information.
● Using media tools effectively including: using Twitter for networking and intelligence gathering (finding sources for journalists); profiling initiatives on Facebook; ethical considerations; and building relationships and starting conversations with your audience.
2) 1-DAY WRITING FOR BLOGS WORKSHOP (19 August 2010)
This will focus on:
● Understanding how readers interact with blogging, including; guidelines for effective blogging; understanding and growing your audience; and linking your blog to social media networks.
● Writing skills, including: effective blog structures; good writing tips; self-editing skills; and multimedia tools to consider (eg. Videoblogging).
Space is limited due to the interactive nature of the training.
DATES: Social Media Tools Workshop: August 17,18
Writing for Blogs Workshop: August 19
VENUE: frayintermedia training room, Suite 252, 2nd Floor, Dunkeld West Centre, Corner Jan Smuts & Bompas, Johannesburg.
COSTs: 2-day Social Media Tools: R1, 900 excluding VAT (R2166)
1-day writing for Blogs: R950 excluding VAT (R1083)
3 days, both courses: R2, 400 excluding VAT (R2736)
REGISTRATION: To register please complete and return the reply form, together with payment confirmation to Samkele Nkabinde at snkabinde@frayintermedia.com
Leading media training agency frayintermedia presents a three-day course on interactive social media tools that provides an overview of the existing tools as well as the skills to use them effectively. The course is divided into a two-day Social Media Tools Workshop and a one-day writing for Blogs Workshop. Participants can register for either, or both, courses.
1) 2-DAY SOCIAL MEDIA TOOLS WORKSHOP (21-22July)
Do you know your tweets from your twits, your myspace from your facebook? Can Youtube be an effective marketing tool or is it only a teenager’s space? Are you able to blog effectively? Do you feel comfortable exploring new media initiatives in your business? As a journalist, public relations officer, marketer or communicator, do you feel confident advising on various social media tools?
frayintermedia is offering an introductory workshop on new media tools targeted at all communicators which explores new platforms to get their message across. The workshop includes
● An introduction to interactive social media tools including Facebook, Twitter, YouTube, MySpace and Googlewave, and an understanding of new trends in internet usage.
● Guidelines on: using Facebook effectively including starting a fan page; using Twitter, growing your followers and effective tweeting techniques; understanding how YouTube works, how it can be utilized to grow your profile across all popular social media and integrate information.
● Using media tools effectively including: using Twitter for networking and intelligence gathering (finding sources for journalists); profiling initiatives on Facebook; ethical considerations; and building relationships and starting conversations with your audience.
2) 1-DAY WRITING FOR BLOGS WORKSHOP (23 July)
This will focus on:
● Understanding how readers interact with blogging, including; guidelines for effective blogging; understanding and growing your audience; and linking your blog to social media networks.
● Writing skills, including: effective blog structures; good writing tips; self-editing skills; and multimedia tools to consider (eg. Videoblogging).
Space is limited due to the interactive nature of the training.
DATES: Social Media Tools Workshop: July 21 – 22
Writing for Blogs Workshop: Friday 23 July 2010.
VENUE: frayintermedia training room, Suite 252, 2nd Floor, Dunkeld West Centre, Corner Jan Smuts & Bompas, Johannesburg.
COSTS: 2-day Social Media Tools: R1, 900 excluding VAT (R2166)
1-day writing for Blogs: R950 excluding VAT (R1083)
3 days, both courses: R2, 400 excluding VAT (R2736)
REGISTRATION: To register – before the closing date of 14 July – please complete and return the reply form, together with payment confirmation to Samkele Nkabinde on 011 341 0767 or email snkabinde@frayintermedia.com
