Frayintermedia has been providing quality journalism training since March 2005.
Founded by veteran journalist and media trainer Paula Fray, it seeks to help build a community of diverse, skilled journalists and communicators across the continent.
ABOUT THE PROGRAMME
Research shows women make up between 17 and 22% of news’ source and are virtually invisible on the opinion pages. Oped pages drive thought leadership but few women submit and when they do, do so infrequently. Bloggers are driving traffic to business as people look for authentic voices.
The Women Thought Leadership programme is frayintermedia’s flagship executive education programme. It is designed to address the diverse needs of high level or senior women at board level in business and government empowering them to have a voice in the media and featured as thought leaders.
- Understanding the media landscape including future trends;
- Understanding the requirements of various media platforms;
- Integrating key messages into media interviews;
- Understanding the power of social media;
- Presentation skills;
- Opinion Writing;
- Social media engagement and
- On-camera Training.
3 DAY COURSE ENTAILS
Engaging the Media with Confidence
The Media Landscape
- A look at who owns, manages, reads, watches and listens to what in South Africa.
- Electronic vs print vs online
- Understanding the Media
- What is public relations?
- What is media relations?
- Why is good media relations important for CCMA?
- Who are you talking to?
Key Messages – developing your elevator speech
Speaking with confidence: finding voice (expertise)
- Opinion writing
- Story structures
- Building arguments
- Building your profile
- Selecting media interventions
- Social media training
- Building brand
- Presentation skills
- Radio and Television Interviewing skills
- How to use your voice effectively
- Handling an interview
- Getting your message across
- On-camera training (one-on-one feedback)
- Developing a personal media plan
- Managing media relationships: SANEF, the Ombudsman, BCCCSA
POST WORKSHOP: Personal coaching (4 X 1hour one-on-one sessions for writing coaching)
WHO SHOULD ATTEND?
- Women in business at board level
- Women leaders
- Corporations that have a high media presence
- Public Relations practitioners
- Conference speakers
- Women in Government communication departments
- Women in Public sector communication departments
- Women organizations and associations
- Understand how the media operate in South African;
- Train women in leadership how to write engaging opinion columns;
- Provide innovative and creative techniques when addressing the media;
- Enhance mentoring and leadership skills which could be incorporated within the organization;
- Structure and write a thought leadership articles for the media;
- Cognize how to deliver the company’s key messages to the media within the first 45 seconds of an interview;
- Give women in leadership positions interview skills to engage the media;
- Provide guidance in using social media to promote their personal brands;
- Support women in leadership with mentoring to develop good communication (including writing) habits and
- Promote content to relevant media.
DATES AND PLACES
5th, 6th and 7th May 2014 at Greenwood Manor, 6 Keith Avenue, Lynden
To register for the programme please contact Nevasha Naidoo on tel: (011) 463-8190 / 706-1160; email: firstname.lastname@example.org
R7 500 excluding VAT per person (includes 3 day training package and post training mentoring).
To be effective, it is important that the participants are permitted to engage the media in either an organizational or personal capacity.
ABOUT THE TRAINER
Media expert with development communication speciality and focus on Africa. Strategic manager with change management and leadership experience at corporate, international and local NGO and small business levels. Training experience focused on sub-Saharan Africa with consultancy work in MENA and Asia. Coach and mentor to media leaders including publishers, editors, business and newsroom managers in Africa.