Yet research shows that women make up between 17 and 22% of news’ sources. Women are virtually invisible on the opinion pages which drive thought leadership.
With this in mind, frayintermedia has launched its “Women Thought Leadership Programme” to address the diverse needs of high level or senior women in business, public service and non-government organisations.
The first programme will take place from April 2-4, 2014 at Greenwood Manor, Linden, Johannesburg.
“The intense three-day programme with mentoring support seeks to amplify the voice of women leaders in the media. We want to ensure that women’s perspectives are acknowledged as we approach 20 years of celebrating democracy in South Africa,” says MD of frayintermedia, Paula Fray.
Fray added that the programme includes an understanding of the media environment in which business leaders operate, effective usage of media platforms and the ability to craft key messages that meet the needs of the target audience.
The in-depth programme will explore engaging the media with confidence, presentation skills, building and promoting arguments, self-editing and developing a media profile. Candidates will also be exposed social media training and managing media relationships.
“We understand that women leaders have limited time and effective training programmes have to take this into account. In order to ensure a bottom-line impact on the business, the training includes one-on-one mentoring to produce a host of communication tools,” said Fray.
Women in business at board and senior management levels; public relations practitioners; conference speakers; women in government communication departments; women organizations and associations are invited to attend the three-day intense course.
To book, contact Nevasha Naidoo at (011) 706-1160 / 463-8190 or email firstname.lastname@example.org