February 7, 2012

Getting the message across during the Soccer World Cup

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frayintermedia will conduct a two-day media skills programme for GTZ in January 2010, including practical coaching on being interviewed for radio and television.

The massive global media coverage South Africa will receive during the 2010 Soccer World Cup will shape the world’s perceptions of the country and the continent with a lasting effect. Over a billion people in more than 200 countries are expected to simultaneously follow every event of the month-long tournament between the world’s top 32 soccer-playing nations.

The World Cup is thus a great opportunity for projects and organisations to showcase their initiatives and achievements. Knowing and understanding the media landscape will, however, be crucial for project leaders and communicators to get their message across in a way that will ensure their organisation’s future success.

The two-day course consists of a theoretical and a practical part.

Day One

aims at providing a better understanding of media landscapes, reporters’ needs and how newsrooms operate. The course will look at ways to engage the media successfully and address the issue of media laws and ethics and the interviewees’ own rights. It will furthermore provide participants with the necessary tools to formulate key messages, and to get these across convincingly in writing and on radio and TV.

Day Two

will focus on the practical application of all theoretical learning and provide participants with opportunities to handle different types of interview situations. The aim is for participants to gain confidence and become increasingly aware of the importance of self-conduct and speech patterns, in particular on camera.

Aim of this workshop

The overall course aims at enhancing the participants’ understanding of how the media in SA and Germany works and strives to empower communicators to handle media requirements in a professional manner, especially at a time of increased media interest and global focus on the country.

The client

The two-day training course frayintermedia will conduct on behalf of the Deutsche Gesellschaft fur Technische Zusammenarbeit (GTZ) will prepare team members and partners of the GTZ Youth Development Through Football (YDF) projects for the heightened 2010 media interest and help communicators to become successful ambassadors for the organization and its project activities.

Outcomes for the media training

By the end of the two-day course, participants are expected to:

  • Understand the local and the German media landscapes in terms of their reach and prime interests
  • Understand what makes news in local, regional, national and international media
  • Understand how newsrooms operate and therefore how media relations can help in terms of getting key message across;
  • Have gained basic communication skills necessary for the production of media tools and the handling of Q&As and media interviews.
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Zambian journalism has come a long way

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 Miriam Zimba of the Times of Zambia gives her insight into the state of Zambian Journalism and the challenges faced by women journalists in her country.

1. What is the state of press freedom in your country?

The battle for press freedom in Zambia has come a long way and we have now reached a pinnacle where we can safely say the media in Zambia is enjoying relative freedom.
Having practised as a journalist for 19  years starting in the so called dark days of the one party state when privately run newspapers or broadcast stations were not allowed, to this point when the airwaves have been liberalised and privately run newspapers are flourishing, I can say the media in my country has come of age. The fact that privately owned newspapers and television stations and community radio stations are allowed to publish and broadcast without inhibition speaks of the extent to which the present government which ushered in multiparty politics is willing to let democracy flourish.  For you cannot talk of a true democracy without a free press.
However, despite these milestones, more still remains to be done to firmly entrench press freedom.  We still have laws in place that impinge on press freedom such as criminal libel for which a convicted journalist can go to jail. Criminal libel should be repealed and libel should only be a civil matter attracting a fine.  The freedom of Information Bill which has been debated for too long needs to be enacted into law to allow journalists access to information.  We also hope the new constitution will enshrine freedom of the press unlike now when it is interpreted as part of the clause on freedom of expression which is totally different from the former.

2.What are the biggest challenges for women journalists in your country?

Journalism is still male dominated and the ladder for upward mobility for female journalists is still steep. There are reasons for this and  one of them is motherhood which costs women’s progression.  The maternity leave periods are enough excuse for bosses(who are men in most cases) to by pass a woman for promotion in preference to a male colleague.  By the time maternity leave is over, the male colleague will have moved a step ahead.
However I must say female journalists are being recognised for their perseverance as seen in an increase in the number of women editors heading desks although we are yet to see a woman head a media organisation.’

3. How do you and other women journalists face the challenges?

They say if you cannot beat them, join them and that is what most of us are doing. Some beats like covering disaters, riots, football matches which were seen as too musculine  are being covered side by side with the male counterparts.  Women have become more assertive hence the increase in number of editors thanks to the women’s movement in the country which has helped women believe in themselves.  The important thing however is for women to tackle hard tasks while still retaining their femininity.

This interview forms part of the IWMF Network Voices series.

Attend the Journalism Dialogues, Pretoria: Has the media treated Jacob Zuma fairly?

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Shaping the African media landscape in 2008

frayintermedia is not just shaping the media landscape in South Africa but also in Africa.

This follows the awarding of the second phase of the The Agriculture, Rural Development and Women (IWMF) project to the company.

A four-year initiative to work with news media organisations in Africa to enhance the coverage of agriculture, rural development and women on the continent, will see frayintermedia travelling to countries such as Mali, Uganda and Zambia to identify and train media trainers while also establishing centres of excellence.

“The main objective of the project is to incorporate women’s roles, stories, needs and solutions in the coverage of agriculture and rural economies whilst developing gender equality in newsrooms,” said Michae Schmidt, frayintermedia Civil Society Outreach Manager.

frayintermedia were responsible for the first phase of the project which was concluded earlier this year.