frayintermedia, a close corporation, is accredited by MAPPP-Seta to deliver the National Certificate: Journalism (NQF 5) and all its component skills programmes.
frayintermedia was founded in March 2005 to meet a need for an integrated approach to service provision in the media training sector. Initially called Paula Fray & Associates, the name was changed to frayintermedia in January 2008.
Founder Paula Fray leads a diverse team with extensive experience in the media, development and communication sectors.
We aim to…
- Help build a community of diverse, skilled journalists equipped to meet the continent’s and the news media’s 21st century challenges
- Foster greater public understanding of the role of a vibrant, free media in developing democracies
- Initiate and support media and civil society efforts to raise awareness and education on issues of public importance
by…
- Providing customised journalism education that is flexible and relevant, which meets the needs of our clients and which contributes to enhancing the quality of journalism on the continent
- Providing customised leadership skills programmes for newsroom managers and future industry leaders
- Providing unique learning opportunities for the media industry which promote journalistic excellence and help newsrooms overcome the challenges of a rapidly changing media landscape
- Providing strategic support services and training to help diverse organisations and communicators – from the development and corporate world – understand and engage with the media in an effort to promote issues of public importance
- Providing strategic support services and training for executives and communicators in accurate, effective and efficient communication
- Providing turn-key editing and publishing services which enhance strategic management goals
and living our values of…
- Excellence
- Integrity
- Innovation
