Do you know your tweets from your twits, your myspace from your facebook? Can Youtube be an effective marketing tool or is it only a teenager’s space? Are you able to blog effectively? Do you feel comfortable exploring new media initiatives in your business? As a journalist, public relations officer, marketer or communicator, do you feel confident advising on various social media tools?
2-DAY SOCIAL MEDIA TOOLS WORKSHOP (14-15 September 2010)
frayintermedia is offering an introductory workshop on new media tools targeted at all communicators which explores new platforms to get their message across. The workshop includes
● An introduction to interactive social media tools including Facebook, Twitter, YouTube, and MySpace, an understanding of new trends in internet usage.
● Guidelines on: using Facebook effectively including starting a fan page; using Twitter, growing your followers and effective tweeting techniques; understanding how YouTube works, how it can be utilized to grow your profile across all popular social media and integrate information.
● Using media tool effectively including: using Twitter for networking and intelligence gathering (finding sources for journalists); profiling initiatives on Facebook; ethical considerations; and building relationships and starting conversations with your audience.
WRITING FOR BLOGS WORKSHOP (16 September 2010)
This will focus on:
● Understanding how readers interact with blogging, including; guidelines for effective blogging; understanding and growing your audience; and linking your blog to social media networks.
● Writing skills, including: effective blog structures; good writing tips; self-editing skills; and multimedia tools to consider (eg. Videoblogging).
*Space is limited due to the interactive nature of the training.
DATES:
Social Media Tools Workshop: September 14-15
Writing for Blogs Workshop: September 16
VENUE:
frayintermedia training room, Suite 252, 2nd Floor, Dunkeld West Centre, Corner Jan Smuts & Bompas, Johannesburg.
COSTS:
2-day Social Media Tools: R1, 900 excluding VAT
1-day writing for Blogs: R950 excluding VAT
3 days, both courses: R2, 400 excluding VAT
REGISTRATION: To register please contact Samkele Nkabinde on 011 341 0767 or email her snkabinde@frayintermedia.com
Registration form:
