After the success of previous workshops, frayintermedia presents a three-day course on interactive social media tools that provides an overview of the existing tools as well as the skills to use them effectively. The course is divided into a two-day Social Media Tools Workshop and a one-day writing for Blogs Workshop. Participants can register for either, or both, courses.
1) 2-DAY SOCIAL MEDIA TOOLS WORKSHOP (17-19 August)
Do you know your tweets from your twits, your myspace from your facebook? Can Youtube be an effective marketing tool or is it only a teenager’s space? Are you able to blog effectively? Do you feel comfortable exploring new media initiatives in your business? As a journalist, public relations practitioner, marketer or communicator, do you feel confident advising on various social media tools?
frayintermedia is offering an introductory workshop on new media tools targeted at all communicators which explores new platforms to get their message across. The workshop includes
● An introduction to interactive social media tools including Facebook, Twitter, YouTube, MySpace and Googlewave, and an understanding of new trends in internet usage.
● Guidelines on: using Facebook effectively including starting a fan page; using Twitter, growing your followers and effective tweeting techniques; understanding how YouTube works, how it can be utilized to grow your profile across all popular social media and integrate information.
● Using media tools effectively including: using Twitter for networking and intelligence gathering (finding sources for journalists); profiling initiatives on Facebook; ethical considerations; and building relationships and starting conversations with your audience.
2) 1-DAY WRITING FOR BLOGS WORKSHOP (19 August 2010)
This will focus on:
● Understanding how readers interact with blogging, including; guidelines for effective blogging; understanding and growing your audience; and linking your blog to social media networks.
● Writing skills, including: effective blog structures; good writing tips; self-editing skills; and multimedia tools to consider (eg. Videoblogging).
Space is limited due to the interactive nature of the training.
DATES: Social Media Tools Workshop: August 17,18
Writing for Blogs Workshop: August 19
VENUE: frayintermedia training room, Suite 252, 2nd Floor, Dunkeld West Centre, Corner Jan Smuts & Bompas, Johannesburg.
COSTs: 2-day Social Media Tools: R1, 900 excluding VAT (R2166)
1-day writing for Blogs: R950 excluding VAT (R1083)
3 days, both courses: R2, 400 excluding VAT (R2736)
REGISTRATION: To register please complete and return the reply form, together with payment confirmation to Samkele Nkabinde at snkabinde@frayintermedia.com
