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Date and Cost
The workshops will be held at frayintermedia in Johannesburg on Tuesday to Thursday, June 8 – 10, 2010. The cost is R2,400 excluding VAT.
Space is limited due to the interactive nature of the training. Early bird and group discounts available.
Registration
To register please complete and return the reply form, together with payment confirmation to:
Samkele Nkabinde on 011 341 0767 or email snkabinde@frayintermedia.com.
Microsoft Word version for emailing
Adobe PDF version for faxing
After completing the workshop, you will have:
- An overview of social marketing tools, their effectiveness and their uses
- Guidelines on using facebook effectively including starting a fan page
- Guidelines on using Twitter, growing your followers and effective tweeting techniques
- Understanding how You Tube works, how it can be utilized to grow your profile
- An understanding of new trends in internet usage
- Tips on how to develop one’s profile across all popular social media and integrate information
- Blogging guidelines
Directions
frayintermedia is in Suite 252 on the second floor of the Dunkeld West Centre, on the corner of Jan Smuts Avenue and Bompas Road. The Fournos bakery is in this centre. Click here for driving directions and a Google Map.
Interactive social media marketing tools
frayintermedia presents a three-day modular course on interactive social marketing tools that provides an overview of the existing tools as well as the skills to use them effectively.
- Do you know your tweets from your twits?
- Your myspace from your facebook?
- Can Youtube be an effective marketing tool or is it a teenager’s space?
- Are you able to blog effectively?
Do you feel comfortable exploring new media initiatives in your business? As a communicator, do you feel confident advising on various social media tools?
frayintermedia is offering an introductory workshop on new media tools targeted at all communicators – journalists, public relations executives, marketers – exploring new platforms to get their message across.
The workshop includes:
Introduction to interactive social media tools including:
- You Tube
- My Space
- Googlewave
Using media tools effectively including:
- Using Twitter for networking and intelligence gathering (finding sources for journalists)
- Profiling initiatives on facebook
- Ethical considerations
- Building relationships and starting conversations with your audience
Effective blogging with a focus on:
- Understanding how readers interact with blogging
- Guidelines for effective blogging
- Understanding and growing your audience
- Linking your blog to social media networks
- Writing skills
- Effective blog structures
- Good writing tips
- Self-editing Skills
- Multimedia tools to consider (eg. Videoblogging)
[...] out more about the course here, including dates, cost and [...]