Tell your story
Develop a strategy
Engage your audience
Tell your story
Empowering storytellers and stories across the global south.
Develop a strategy
Providing a strategic vision and roadmap to optimise your communication needs.
Engage your audience
Keep audiences engaged, engrossed, and on the edge of their seats.
Our services
Developing strategies and content to help NGOs and companies to engage their audience.
Drawing on half a century’s worth of media expertise, our team harnesses the power of story to foreground your strategic vision and roadmap for optimal communication.
News and Insights
16 DAYS OF ACTIVISM AGAINST GENDER-BASED VIOLENCE
The 16 Days of Activism against Gender-Based Violence highlights the urgent need to address violence and discrimination against women and girls worldwide, calling on journalists to create gender-sensitive newsrooms and report GBV with accuracy, dignity, and context. Despite alarming UN Women statistics,including that one in three women experiences GBV and that most deepfake content targets women, the media often treats cases as isolated incidents, reinforcing harmful stereotypes and ignoring systemic causes. Researchers and experts, including Elsje-Marie Jordaan and Professor Rachel Jewkes, emphasise that ethical reporting can help shift public attitudes, hold perpetrators accountable, and support survivors.
The Purple movement takes over South Africa
The recent Women For Change campaign is a powerful example of online activism in action. In response to the alarming rise in Gender-Based Violence and Femicide (GBVF) in South Africa, the movement launched a national call for GBVF to be declared a national disaster. Within a week, South Africans turned their social media profiles purple in solidarity, and more than one million people signed the petition urging the government to act. As part of its commitment to this cause, the fray group will provide free training to civil society organisations addressing GBVF and to journalists reporting on the issue, while also sharing advocacy resources to strengthen public engagement.
The hidden pollution of the digital age
In today’s digital world, content creation connects people and shapes ideas across the globe. Yet behind every captivating video and online campaign lies an unseen cost; the environmental toll of digital production. From high-energy data centres and AI systems to the rise of electronic waste, the digital industry contributes to pollution and climate change. As technology grows, the media sector faces a key challenge: creating meaningful stories while protecting the planet. Sustainable practices like local filming, energy-saving methods, and eco-friendly materials can help reduce this impact. When creativity meets environmental responsibility, digital media can become a powerful tool for positive change and a greener future.
From boardrooms to zoom rooms
COVID-19 redefined how people meet, work, and communicate. What began as a global crisis soon became a turning point for connection and collaboration, pushing the world into digital spaces that reshaped everyday life. Virtual meetings and hybrid events replaced traditional gatherings, offering flexibility and inclusion like never before. In the workplace, hybrid models emerged as a new norm, blending the freedom of remote work with the collaboration of office life.
Progress driving advocacy and brand building
The importance of diverse voices in shaping stories
Stories have power. They influence how we see the World, our beliefs, and even the choices made by leaders. However, if only a few groups get to tell the story, it becomes incomplete and often unfair. For this reason, many voices should be represented in media, films, and other ways of storytelling.
From traditional media to algorithms
Is technology making our lives easier or are we becoming lazy?
The ever evolving technology has reshaped how we live, work and connect. Everything that we could do before can now be done by a simple click. “Technology has become an integral part of our lives. From the moment we wake up to the time we go to bed, we use technology in some way or another” said knbbs-sharer.
Storytelling in the digital era: Building connection beyond the scroll
The art of storytelling remains an important tool for creativity, while also serving as a pathway for teaching and learning, especially in the digital era. Forbes notes that people are naturally drawn to stories because they evoke emotions, build empathy, and make information easier to relate to. When a brand tells a story, it forms a deeper connection with its audience, building trust, belonging, and loyalty.
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Our clients are storytellers of every form: in newsrooms, development organisations, community publications and corporate offices.
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